Lead scoring: MQL to SQL conversion.
Behavioral scoring (0–50 points). Email engagement. Opens (5 pts), clicks (10 pts). Content consumption. Downloads (15 pts), videos (10 pts). Site behavior. Pricing page (20 pts), demo request (50 pts). Recency: last 7 days carries a 2x multiplier.
Firmographic scoring (0–50 points). Company size. Enterprise (20 pts), SMB (10 pts). Industry match to ICP alignment (15 pts). Complementary technology stack (10 pts). Growth signals. Funding, hiring (15 pts).
Qualification thresholds. MQL at 40+ points → SQL at 70+ points → Opportunity at 85+ points with BANT confirmed.
Multi-dimensional targeting capabilities.
Who they are
Age, gender, income, education level, marital and family status, homeowner/renter status, net worth indicators.
How they choose
Lifestyle preferences, shopping behaviors, brand affinities, interest categories, media consumption.
When they’re ready
Third-party intent signals and technographics. Who is actively in-market and what stack they run.
Real-time to your CRM
Scored leads delivered in real time, formatted for your CRM and sales workflow. Not batch-dumped on Friday.