Frequently asked questions.
Straight answers about our data, our services, and how we work. Anything not covered — ask us directly.
Where does your data come from?
Three source classes: data derived from all major credit reporting agencies, compiled public records, and responder information from consumers who have demonstrably responded to marketing offers.
How large is the database?
Over 250 million US consumers and over 100 million homeowners, with 244M+ records under active management by our in-house database administrators.
Which channels do you deploy in?
Email, postal, phone, and programmatic display — with the same consumer resolved across channels so campaigns stay coherent from mailbox to inbox.
What kinds of targeting can you do?
Basic demographic filters (age, location, ethnicity, consumer behavior) through advanced selects: investment interest, net worth, income, lifestyle interests, and vertical-specific audiences in eight industries.
How do you handle privacy and opt-outs?
Compliance management is built into campaign services. Suppression and opt-out are honored across every channel — see our Opt-Out & Privacy Preferences page for the consumer-facing process.
How long have you been doing this?
Since February 2001 — before Google Ads existed. The team has 50+ years of combined experience spanning every era of digital marketing, from Overture PPC to AI-optimized programmatic.
How do we get started?
Tell us the audience you need to reach on the Get Started page. We respond with a plain assessment of whether your target is achievable and what it takes to execute — before you commit to anything.