Real targeting scenarios, real numbers.
Campaign outcomes built on our 250+ data attributes — plus the brand playbooks we study from the best in the business. Companies that invest in brand building see 23% higher revenue growth and 3x customer lifetime value versus direct-response-only programs.
Selects in, results out.
Premium credit card acquisition
A regional bank needed affluent prospects for $5,000+ credit-limit cards.
New-parent home buyers
An agency targeted families outgrowing their current homes.
Premium gym memberships
A boutique chain needed members willing to pay $150+/month.
*VS. 23% INDUSTRY AVERAGE
What the best brands teach about data + brand.
Brand equity over direct response
90% of marketing budget goes to brand building — "Share a Coke" personalized 250 names, localized across 200+ countries. Brand equity worth $87.6B, more than the product itself.
"A brand is a promise. Build brand first and every future transaction costs less to acquire."
Products people join, not buy
An ecosystem and identity, not devices: retail as town squares at $5,546/sq ft, iMessage social pressure, and 3.2 devices per customer. Never competes on price — only identity.
"People do not buy Apple products, they join Apple."
Selling aspiration, not shoes
11% of revenue into demand creation. "Just Do It" running 35+ years, 15,000+ athlete partnerships, 100M+ Run Club participants — human potential over shoe technology.
"The product is simply the tangible expression of the brand promise."
Lifelong emotional connections
Families with children 2–17 plus nostalgia targeting of adults who visited as kids. 360° touchpoints from movies to merchandise, parks on four continents.
Brand loyalty built one childhood memory at a time — then re-sold to the next generation.
A way of life, not a drink
Content marketing before product marketing: the media house model, extreme-sports ownership, and event properties that make the product almost secondary to the identity.
"We are not selling a drink, we are selling a way of life."
Trust as the price premium
70% of budget on reputation as the most durable heavy equipment — distinctive yellow across 180+ countries, dealer-network trust, and resale value as the proof point.
Total cost of ownership sells iron; the brand just gets the meeting.
250+ data attributes. Unlimited targeting possibilities.
Ready to see what precision targeting can do for your business?